Avoid this common mistake on Facebook
Today, we're going to shed light on a mistake frequently observed on Facebook business pages during client calls. It's crucial to ensure that none of you are unknowingly making this error on your own business page. So, let's delve into the topic and discuss how to avoid this pitfall.
The Pitfall of Posting Business Content on Personal Pages:
You might be curious about the specific mistake we're addressing. While the lack of consistency and inadequate posting are certainly issues, today's focus is on the practice of posting business content on personal pages.
Understandably, some individuals opt to share their business updates on their personal pages. They believe that these pages generate more activity, engagement, and are populated by their target audience. However, it's important to note that Facebook has its own set of rules and preferences, which we should adhere to in order to prevent any complications.
Why Facebook Discourages It:
Facebook discourages businesses from posting promotional content on personal pages to protect users from excessive pushiness, spam, and unwanted promotions. They explicitly state that businesses are not permitted to post as official entities on personal pages. Instead, Facebook encourages posting such content exclusively on dedicated business pages.
The Dilemma: Limited Reach on Business Pages:
Many individuals express concerns about the limited reach and engagement on their business pages. Consequently, they feel compelled to share important updates on their personal accounts. However, this practice violates Facebook's guidelines and carries potential risks.
The Solution: Share Business Posts from Your Personal Account:
To avoid this mistake and eliminate the risk of having your account penalized by Facebook (or Meta, as it is now called), there's a simple solution. Share your business posts directly from your personal account, representing yourself as an individual. This way, you can still enjoy the reach and engagement you desire while complying with Facebook's guidelines.
No More Risk, Just Results:
By adopting this approach, you can spare yourself from the anxiety of wondering whether Facebook will take action against your business page. You'll be aligning with their guidelines while reaping the benefits of sharing content on your personal account. It's a win-win situation that ensures a harmonious relationship with Facebook.
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Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.