Google Expands Access to Social Media Links in Business Listings
Hey there, folks! We've got some fantastic news for all you business owners and brand enthusiasts. Google is rolling out a feature that allows you to showcase your social media links right within your Google Business profile. What's the big deal, you ask? Well, this means that when someone stumbles upon your official listing on Google Search or Maps, they'll also get easy access to your social media profiles. Talk about boosting your online presence!
A little backstory - Google introduced this cool feature back in August, but it was initially only available to a select few brands. But guess what? The wait is over because Google has decided to share the love. Now, most organizations, in most regions, can proudly display their social links in their Google Business profile.
Here's the nitty-gritty: You can add one link per social media platform. Simple, right? For example, you can add your Facebook and YouTube links to your Business Profile. This neat approach makes it super easy for folks to connect with you via your brand listing.
The supported social platforms include the usual suspects like Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and X (formerly Twitter). Alas, no Threads or Mastodon yet, but hey, who knows what the future holds? Interestingly, Snapchat didn't make the cut either, which is a bit surprising since Snap has its own business listings and profiles. Maybe Google and Snap are still having a tiff about Snap Map.
Now, to get in on the action and add those social media links to your Google Business Profile, here's what you need to do: Log into your profile, click "Edit profile," and head to "Business information." You'll find the magic spot in the "Contact" section.
This is a golden opportunity to drive more traffic to your social media profiles and offer your audience even more ways to connect with you on their preferred platforms. More connections, more context, and more options – it's a win-win for everyone! So, don't miss out on this chance to supercharge your online presence.
Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.