Instagram Now Lets You Add Notes to Reels and Feed Posts
Instagram's Notes feature just got a major upgrade! Now, you can leave Notes on both Reels and feed posts, making it easier to connect and share your thoughts with friends.
Here's the scoop: with this new update, you can add a note directly from the messaging menu on any Reel or feed post. Think of these Notes like digital Post-Its—temporary messages that last for three days and can only be left by mutual followers. It's a fun and simple way to interact with your friends' posts.
This feature has been a hit, especially with younger users. Instagram reported last June that teens create Notes at 10 times the rate of older users. Originally, Notes were just for the inbox, giving you prompts at the top of your messages. But now, they've expanded to profiles and beyond, including this latest update to Reels and feed posts.
Meta's got a good reason for these updates—they're keen to keep younger audiences engaged, who are increasingly drawn to TikTok and Snapchat. So, if you're thinking, "Who cares about Notes?"—well, it might not be for you. But trust me, for certain groups, it's a big deal.
To spread the word, Instagram is even sending notifications about people's first Notes and alerting users when their friends leave their first Note. It's all about getting more people to use and enjoy the feature.
Instagram says that adding Notes to Reels and feed posts will make it easier to:
React to posts in real-time: Keep up with the content your friends love and see their reactions.
Share hot takes: Notes only last for three days, so you can share your hottest takes on trending content.
Hype up your friends: Leave Notes on your friends' selfies, celebrate the latest Taylor Swift song drop, or rave about your favorite brand's new collab.
Clearly, Instagram is targeting younger users with this feature. So, is it a game-changer? For some, it definitely is!
Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.