Meta Drops Tips for Ads – Here’s What You Need to Know
If you’re running ads on Facebook or Instagram and trying to figure out what’s actually working right now… Meta just gave us a peek behind the curtain. After their latest earnings call, they dropped five key things advertisers should pay attention to. It’s their way of saying: “Here’s where we’re heading—maybe you should be, too.”
Let’s break it down:
1. Meta’s Pushing Their AI—And You Might Want to Listen
Meta’s pretty obsessed with their AI right now. And honestly? The numbers back it up.
They said updates to their AI recommendations led to:
+7% more time spent on Facebook
+6% on IG
+35% (!!) on Threads
That’s wild. Their big suggestion? Try Advantage+ campaigns—these use AI to optimize your ads and apparently bring in solid results. Like, for every $1 spent using their AI tools, advertisers saw $4.52 back on average. Not bad.
Bottom line: Don’t sleep on Meta’s AI tools—especially Advantage+ and their Generative Ads tools for Reels. Worth testing, especially if you want better conversions.
2. Video Still Wins
No surprise here—video is still king. Meta says time spent watching videos on FB and IG keeps going up every year.
So yes, that means you should be mixing video into your ad strategy. If you’re short on footage, Meta now has AI tools that can animate static images or expand your existing videos for Reels. Super helpful if you’re working with limited creative.
3. Messaging is Where It’s At
Here’s a stat that stopped me: 600 million daily conversations are happening across WhatsApp, Messenger, and IG DMs. And 80% of people already message with a business weekly.
That means: if you’re not using click-to-message ads, you’re probably missing out. Meta also mentioned AI business agents are coming (think customer support + sales bots), so that’s something to watch.
4. Threads Ads Are Now a Thing
Yep, Threads (Meta’s Twitter alternative) has hit 350 million users. Ads are now live, and if you’re running campaigns with Reach, Traffic, or Website Conversions, your ads can now show up in Threads feeds by default.
If your audience is playing around on Threads, this is a no-brainer way to meet them there.
5. Influencer Collabs Still Work
This isn’t new, but it’s worth repeating: influencers still matter. Meta says 40% of people use creator recommendations when shopping on IG.
Their tip? Use Instagram’s Creator Marketplace to find collabs, then boost those posts as Partnership Ads. It’s a simple way to expand your reach with someone who already has trust built with their audience.
TL;DR: Try What Meta’s Pushing (At Least a Little)
Is this all stuff Meta wants us to use because it helps them? For sure.
But it also shows where the algorithm (and user behavior) is going. If Meta’s investing in these tools, there’s a good chance they’ll favor content that uses them.
My suggestion? Test. See what works for your business. Play with AI, try more video, add messaging, experiment on Threads, and collab with creators if it makes sense.
You don’t have to overhaul everything—just stay flexible and curious. Ads are always changing, and this is a great way to stay ahead.
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Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.