Instagram Might Let You Cross-Post Stories to WhatsApp Soon
Exciting news for all you social media enthusiasts! Instagram might soon let you cross-post your Stories directly to WhatsApp. This might not sound like a huge deal at first, but considering WhatsApp Status has about 450 million daily active users and is growing rapidly in Western markets, it could be a game-changer for your content reach.
Currently, you can cross-post your Instagram Stories to Facebook, which is great for reaching more people. Now, imagine adding WhatsApp into that mix—specifically WhatsApp Status, which is their Stories equivalent. That’s a lot more eyeballs on your content with minimal extra effort!
Sure, there might be some hiccups, like formatting issues or interactive stickers not working the same way on WhatsApp. But hey, the chance to expand your audience without doing a ton more work is pretty appealing, right?
What’s even cooler is the potential to reshare Stories to WhatsApp Channels. If your brand has a WhatsApp channel for product updates, being able to easily share your Stories there would be super beneficial.
Meta recently said WhatsApp Channels has hit 500 million users. Combining these targeted update streams with more visual Stories content could be really powerful for engagement.
Now, just to be clear, this feature isn’t live yet. It’s still buried in the backend code, and Meta hasn’t officially announced it. But if it does roll out, this integration could seriously boost how you connect with your audience.
Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.