Meta Rolls Out Broadcast Channels to Facebook Pages with Over 10K Followers
Meta's shaking things up again! If you’ve got a Facebook Page with more than 10,000 followers, you’re in for a treat because you can now create your own Broadcast Channel on Facebook and Messenger. 🎉
Meta initially tested the waters with Broadcast Channels on Instagram and saw some great success. So, they're expanding this feature to even more Pages on Facebook and Messenger, adding some cool new elements along the way.
Cross-Platform Sharing: You can now automatically share your channel messages from Instagram to Facebook. This means your updates can reach a wider audience across both platforms effortlessly.
Early Access for Members: Channel managers can now publish Facebook posts to their channel members before they go live on your Page. It’s a nice little perk for your loyal followers and a great way to test your posts before a broader release.
Stories Integration: Creators and members can share channel content via Facebook Stories with a dedicated sticker format, making it easier to highlight your best content.
To clarify, Instagram creators can also use Broadcast Channels, but it’s not available to everyone just yet. This update is specifically about Broadcast Channels on Facebook and Messenger. Meta also mentioned that all Professional Mode creators with over 10k followers will get this feature in the coming months.
Now, you might be wondering, “Is it worth setting up a Broadcast Channel?” Well, with more and more conversations moving to messaging apps, Broadcast Channels offer a fantastic way to stay connected with your audience through direct updates to their inbox.
You can also pin your Broadcast Channel in the “Featured” section at the top of your Page and promote it in-feed to maximize visibility. It aligns perfectly with current usage trends and has been a hit among users, so it’s definitely worth considering if you have regular updates to share with your dedicated fans.
So, what are you waiting for? If you’ve got over 10k followers, dive into Broadcast Channels and keep your audience engaged like never before!
Hey there I’m Kylie Simao, owner of a boutique social media marketing agency dedicated to helping new, local and small businesses who want to promote themselves online using social media.